Good & Bad of Google Adwords

This is an excellent article for small business owners who want to grow their business. There is one key element that needs to be addressed. Google has now put into place new conditions on customer match remarketing that is not favorable for small business. To do customer match, Google now requires an advertiser to have spent $50,000 total lifetime spend. For most small business owners this is a huge hurdle. https://www.manta.com/resources/small-business-advice/google-adwords-small-business-21-ways-use-paid-search-grow-sales/